The objective of the campaign
The contents and the purpose of the campaign are suited to students of final classes of elementary schools and younger high school classes. The primary intention is preventive action in the sense of a decisive rejection of any kind of "experiments" with drugs. The message is the lack of future and the unnecessary steps into "the world of drugs". A short, simple and clear message "Run Away" - "Via" (Italian) is directed to the world of consuming illegal and harmful drugs, the world of dealers and criminals - the most dangerous actors in the problem of drug-addiction, especially for the ones encountering drugs for the first time in their lives. This is the message for young people suggesting them to stay away from drugs and all other harmful consequences that using drugs brings along.